But, how do you get TikTok to select your videos to appear on others’ “For You” pages? Surely, you can’t just make videos and hope to be successful. There are many videos on YouTube and articles on the web offering tricks and hacks you can try to boost your chances. However, the key to success on TikTok is no different from any other social platform. The better the quality of your content, the better your engagement, and the more likely it is that TikTok will consider your videos deserve to appear on others’ “For You” pages.
What Should You Do to Appear in the “For You” Section of TikTok?
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Create High-Quality Content Creating high-quality content is probably the most important requirement for your content to appear in the “For You” section of others. TikTok will not make your content available for others to see and share if your recording is low definition, blurry, grainy, or poorly recorded.
Nowadays, even budget phones can produce high-quality HD videos, and in most countries, broadband is good enough to upload high-resolution videos, especially short ones like those on TikTok.
You’ll want your videos to look aesthetically pleasing to your potential viewers, as this will keep them watching every second of your video.
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Make Shorter Videos Since the completion ratio is a very important factor in TikTok’s algorithm, it makes sense that you produce videos that people will happily watch to the end, rather than skip. The shorter your video, the easier it will be to achieve this feat. Of course, this does not negate the need to create high-quality content – and your video must be long enough to convey the desired message.
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Add Music to Your Videos TikTok (and its predecessor Musical.ly) started as a music-sync platform. Music is still important for the typical TikTok user.
It could be said that TikTok is more suited to music backgrounds than any other social network or video-sharing platform. They have made contracts with most of the major music studios to allow short snippets of music to be used on the platform (keeping in mind that no video lasts more than a minute).
This gives you access to a huge library of musical tracks that you can easily add as accompaniment to your videos within the TikTok app. If you can’t find something within TikTok to use in your videos, you can edit music, and even original compositions.
Just like with challenges and favorite content types, you’ll find that favorite musical genres regularly change on TikTok. Including trending music in your videos should improve your chances of TikTok’s algorithm including your videos in others’ “For You” sections.
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Don’t Forget to Add Popular Hashtags Hashtags are essential on TikTok. While you aren’t using hashtags to search for something when you enter your “For You” section, it’s important that you include popular hashtags that relate to your videos.
Some people claim that specific tags like #foryou or #foryoupage help improve your chances with TikTok’s algorithm, but others disagree with this.
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Create Engaging Content Regardless of how good the physical quality of your videos, they need to be about content that is interesting to people. Remember that TikTok personalizes each “For You” section to make it relevant to the tastes and interests of users.
You have two ways to see this. You can create and share videos of general interest that attract a wider audience, or you can focus on niche videos that are interesting to a smaller group of avid enthusiasts.
If you choose general interest videos, it will be harder for you to get into users’ “For You” sections since you will have more competition. However, if you create excellent videos, you will have the opportunity to reach a large audience.
On the other hand, your niche videos will only appear in the feeds of a smaller number of people, but it is more likely that they will be interested in your videos and want to follow you to see your future productions.
Remember, the happier you can make a potential audience, the greater the chances that they will interact with your content, which will improve your ranking and your chances of success with future videos.
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Stay Updated with Trends It seems that TikTok favors videos that fit current trends and challenges. If you stay updated with the types of videos or favorite challenges and use any of the appropriate hashtags, you will be closer to boosting your ranking opportunities for the “For You” section. Trending challenge hashtags can be a perfect way to encourage users to keep watching your video until the end, especially if you do it in such a way that the person only manages to complete the challenge in the last few seconds of the video. The original challenge video can sometimes receive excellent viewership as people go back to watch the video to see what is needed to perform it.
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Remember to Interact Clearly, you should socialize on social networks. If you just broadcast your content, you cannot expect to be successful on TikTok, YouTube, Instagram, Facebook, or any other social platform. Even the top influencers on TikTok, such as Charli D’Amelio (@charlidamelio), Loren Gray (@lorengray), and Zach King (@zachking) interact with their followers and those who take the time to watch their videos.
TikTok tracks your Likes, comments, and other interactions, and its algorithm seems to reward you for such activities.