YouTube is one of the biggest draws for businesses. It’s home to a vast captive audience, filled with people seeking content in almost every niche imaginable. If you’re planning to capitalize on this large and growing audience, this post includes everything you need to know about the specifications and sizes of ads on YouTube.
Why YouTube is Important for Businesses
YouTube, before becoming the massive on-demand video platform it is today, was a struggling online dating site. Video was always at the heart of its business model, and at that stage, its founders believed it would grow. The idea was to give users the opportunity to find a date by browsing through an online video profile. Unfortunately, that concept never took off. In an attempt to discover what would become of the business, a Eureka moment occurred. Realizing that the video format was popular (and growing in popularity), the major pivot happened.
Today, there is no escaping how important videos and YouTube are for the success of a brand.
Take a look at the four reasons why YouTube can be beneficial for any business.
Global Reach
Officially, YouTube has over 2.5 billion users worldwide. That’s a third of the internet. Advertising on YouTube provides a vast opportunity to reach a large and captive audience.
Huge Search Engine
YouTube is also the world’s second-largest search engine. And while most people know it, it’s owned by Alphabet (parent company of Google), which is why the main content on YouTube tends to also be the main content on Google. Furthermore, Google has started to feature more YouTube videos in its video carousel, located at the top of its search result pages. This means that more people are watching more content and are being exposed to more fashion ads.
The Complete List of Specifications and Sizes for YouTube Ads
Video is booming. Currently, research shows that over 1 billion hours of video are consumed on YouTube daily, while more than 500 hours of videos are uploaded per minute. The growth of user-generated content has spurred both consumption and uploads. And both are good for brands looking to expand the reach of their ads.
The Perfect Source of Traffic
As a video continues to grow in popularity, people become more open to taking some action after viewing video content. For instance, a study by Tubular Insights showed that 64% of consumers made a purchase after viewing an ad.
Specifications and Sizes for YouTube Ads
YouTube offers seven advertising formats, each designed to help advertisers achieve various goals. Here are the formats you can use for each type of ad.
